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Agency or operator?
An agency sells you people and process on a monthly retainer. Rufus is software that does the production work inside your own accounts.
Where agencies win
Creative direction, paid media at scale, a team you can call.
Where agencies struggle for small businesses
- Your data and learnings sit in their tools. When you leave, the history leaves.
- Minimum retainers are set for the agency's economics, not your list size.
- You approve a monthly report, not each message that goes out under your name.
What Rufus does differently
- Runs on your CRM, mailer, LinkedIn and calendar. Nothing lives in a vendor account you cannot export.
- Puts every outbound touch in an approval queue. Your reputation stays in your hands.
- Tests before it scales — two subject lines to 25% of a list, then the winner to the rest — and keeps every result as memory.
Use both
Some agencies use Rufus to run production for their clients. White-label enquiry.
See also
Questions
Does Rufus replace a marketing agency?
Rufus runs production inside your own tools with approval on every message. Agencies still win on creative direction, paid media at scale, and a team you can call.
Can an agency use Rufus for clients?
Yes. Some agencies use Rufus to run production. Email hello@vaitros.com for a white-label enquiry.
Let Rufus run the work you do not have time for.
Connect your tools and send a few messages — no card needed.