Marketing and sales shouldn't take twelve tools. It's one motion.
Rufus runs the marketing and sales work you don't have time for — on the tools you already own. It drafts every message. You approve every message. Nothing goes out without you.
Connect your tools and send a few messages — no card needed. Sign in if you already have a seat.
What is Rufus?
Rufus is one supervised operator over the tools you already run. It replaces the dozen point products that sit between wanting to grow and actually growing — social scheduling, newsletter, webinar funnel, signal-based prospecting, transcript-to-copy, short-form video, LinkedIn outreach, analytics — and it drives your own CRM, mailer and calendar rather than replacing them.
The tools, rebuilt inside
Twelve categories of marketing and sales software are native features of the workspace, not integrations you maintain.
Your rails, one control pane
CRM, prospecting data, mailer and calendar stay yours and stay paid for. Rufus drives them from one screen instead of you living in four tabs all day.
A gate on every touch
Every email, post, connect and publish waits in an approval queue. You are the last step, always.
Replicated inside Rufus
Twelve subscriptions you never take on.
Each function below is one you'd normally buy as its own product. Rufus replicates it natively — same workspace, same buyer record, same approval queue — so it never becomes another line item, another login, or another renewal to manage.
| Tool you don't need to buy | Function | Typical $/mo | Replicated in Rufus |
|---|---|---|---|
| Typefully | Social scheduling | $15–$49 | Live |
| Buffer | Social publishing | $6–$120 | Live |
| Screaming Frog | Technical SEO crawl | $22 | Live |
| Buttondown | Owned newsletter | $9–$29 | Live |
| Demio / Livestorm | Webinar funnel | $59–$99 | Live |
| Gojiberry | Signal-based prospecting | $99 | Live |
| Castmagic | Transcript → marketing copy | $23–$99 | Live |
| Revid / short-form AI video | Short-form video | $29–$79 | Live |
| LinkedIn 1:1 outreach | Network outbound | $15 | Live |
| AI podcast | Audio content | $29–$99 | Live |
| Robo-demo | Personalized video | $49–$199 | Coming soon |
| Plausible / Fathom-class analytics | Site analytics view | $9–$19 | Live |
| Spreadsheet ROI trackers | Success measurement | $0 | Live |
| Total you don't take on (live functions today) | $315–$729/mo |
Illustrative typical list prices summed across live tools above; coming-soon rows are shown for context. Your costs vary. Not an offer. Last updated August 2026.
Software you don't buy. Headcount you don't add.
Software you don't buy
Twelve functions a revenue team normally licenses separately are replicated inside Rufus, so they never become a subscription, a login or a renewal.
Marketing headcount you don't hire
A marketing hire runs $5K/mo entry-level, $10K/mo experienced — and takes months to ramp. Rufus does the same work today, on the tools you already own, without the ramp, the payroll, or the risk of a bad hire. Small businesses save one hire; midsize teams often save two.
Both figures are estimates, not guarantees. Software cost is the summed list price of the live functions in the table above. Headcount savings reflect the marketing work Rufus takes on and vary with team size, industry, and motion.
Compare
Compare Rufus with the usual answers.
A hire, an agency, an all-in-one stack, or another AI tab. Start with the comparison that matches how you are thinking about the work.
Discipline
Every decision, tested. Every result, learned.
Big companies run every marketing decision as a test — four variants of an ad, two subject lines, one holdout group — because they know their hypothesis is probably wrong. Small businesses don't test. They pick one ad, one message, one channel, and go all in. Half work. Half fail. Nobody learns why.
Rufus brings that testing discipline to the tools you already own. Before you send that campaign to your whole list, Rufus asks: "Want to test two subject lines against 25% of the list first, then send the winner to everyone? Same total send, three days slower, but you'll learn what your list actually responds to for the next fifty campaigns."
Every result — the wins and the losses — becomes memory. Your voice, your timing, your channel mix, your audience's actual behavior. Sharpened by evidence, not opinion.
Test where it counts.
Subject lines, ad creative, LinkedIn openers, landing page copy — Rufus splits, sends, and reports.
Know when not to test.
Small lists and small budgets can't test everything. Rufus knows the difference between what's testable and what's a judgment call.
Compound the results.
Every test result becomes context Rufus uses on the next one. A year in, Rufus knows your business better than a new hire ever would.
How does Rufus work?
Connect a category, not a vendor. Rufus reads the signal, drafts the work, and stops at the gate. You approve, edit or kill it. What ships is written back to your CRM, and every edit you make becomes memory.
The gate is the product.
Rufus drafts the work across your stack — you approve every email, post, connect and publish before it reaches a buyer.
- Approval gates on every outbound touch
- Claims and copy QA before anything queues
- Least-privilege keys and OAuth
- Audit log and one pause switch
Keep these. Stop living in their tabs.
These are the tools you already pay for and should keep. Rufus doesn't try to replace HubSpot or Google Calendar — it just stops you from having to live in them all day. One screen, all the tools, your data still where it lives.
CRM
Salesforce
Pipedrive
Attio
Klaviyo
Email & sending
Smartlead
ActiveCampaign
Brevo
Booking & calendar
Calendly
Google Calendar
Microsoft Outlook
Prospecting & data
Prospeo
Clay
Hunter
Content & creative
LanguageTool
OpusClip
Canva soon
Descript soon
Community
Analytics & ads
Meta Ads
Shopify
X (Twitter)
Automation
n8n soon
Why does Rufus exist?
Because the marketing and sales stack was assembled tool by tool, and nobody actually owns the work. A dozen products each hold a fragment of your customer, each bill their own subscription, and the seam between them is you — copying text between tabs at 10pm. Autonomous "AI SDRs" don't fix that seam; they hide it behind sends you never saw and results you can't trust.
One motion beats twelve tools
The buyer does not experience your stack in pieces. Orchestration is what makes awareness, consideration and engagement one sequence instead of three teams' worth of work.
Your reputation is the asset
Domain, LinkedIn profile, brand voice. An approval gate is how AI gets to run at volume without spending the one thing you cannot re-buy.
Leverage without headcount
You should be able to run a full marketing and sales motion with the team you have — even if that team is you — on the tools you've already paid for.
Failure is data, not a dead end.
Most tools quietly delete the campaigns that flop. Rufus does the opposite. Every result — the wins and the losses — becomes context for the next decision. Which subject line pulled, which one didn't, which channel worked for this audience, which offer got ignored. A year in, Rufus knows your business's actual patterns, not the industry-average assumptions a new hire would bring.
Getting started
Connect. Run. Compound.
Connect your stack
Point Rufus at your CRM, prospecting, email, and social categories.
Human in the loop
Rufus drafts and queues the work. You review, edit, and approve before anything goes out.
It remembers and improves
Every edit and outcome becomes memory — voice and timing sharpen over time.
Let Rufus run the work you don't have time for.
Beta workspaces are private and limited. Bring your CRM, your mailer, and one part of your marketing you've been meaning to fix. The public product tour comes back after we’ve run some beta.
Connect your tools and send a few messages — no card needed. Sign in if you already have a seat.
AI models like Claude, ChatGPT, or Grok are brilliant as generalist assistants that help with tasks you bring to them, whereas Rufus is an operator, with tools built in, pre-wired integrations and a proactive layer that leverages industry and functional benchmarks, prompts you and works for you to get more things done better.